To bring this unique collaboration to life, I created a series of original characters that adorn the advertising campaign and the game's packaging. The minimalist design of Limit Limit offered me an ideal blank canvas to imagine a strong and unifying visual identity. These colorful and humorous characters embody the friendly and intergenerational spirit of the game, inviting young and old alike to share moments of laughter and togetherness around a Quick meal this summer.
Reimagined Quickos
This modernized mascot retains its essence, with a body composed of elements from the Quick menu, but with a more contemporary aesthetic. The sesame seeds from the burger transform into freckles, the fries into golden hair, and the ketchup into expressive eyebrows.
A chest full of treasures
The Quick Magic Box transforms into a veritable treasure chest, adorned with the iconic wood texture of the Limit Limit game. The transversal lightning bolt, originating from the game's Kids universe, streaks across the box, unleashing the mascot Quickos, ready to lead the fun.
